Sending SMS might sound old school, but SMSing users for crisp and fast communication is the rising trend in the marketing industry. And with quick implementation and adoption of new and amazing technologies every few months, Textmunication has become a versatile platform for SMS marketing.
Today, we share 5 tech trends the text marketing industry will witness on an upswing in 2024. Not that these are recently discovered, but they’re the season’s flavor and will remain so for a long time. So, more businesses will adopt them to enhance customer engagement.
5 Technology Trends in SMS Marketing to Adopt in 2024
Text Trend #1: SMS is the New Comms Line
But not spammy like telecalls.
Yes, SMS marketing has been around for more than a decade. So are marketing calls. But unlike these phone calls that waste users’ precious time and interrupt their work, SMS doesn’t intrude in their lives. People aren’t bound to respond to texts immediately. Or ever.
And yet, SMS scores 98% read rates.
Mobiles being an indispensable part of human life, your SMS lands directly in the hands of your users, grabbing their attention. Perhaps that’s why, of all the brands that don’t use this marketing channel, 64% of businesses consider text marketing valuable.
If you follow the dos and don’ts of text marketing, Users will accept this as your prime channel of communication instead of those infuriating telecalls and spammy emails.
Text Trend #2: Automate for (Real) Time Management
Automation is our second name. That’s why we are SAM—Smart Automated Messaging.
Praises aside, SMS and MMS marketing automation indeed increases engagement and sales. Automate your marketing messages using Textmunication’s SAM and sit back to focus on business while we do the heavy load-lifting of marketing for you.
With automation, you send the right message at the right time to the right people. Apt segmentation and correct frequency land your messages only in the hands that desire them. Personalization, by knowing who needs what helps increase your user engagement.
At the backend, create triggers based on events, time, and user actions, and fire up your marketing comms by not being unwanted or intruding. This way, drip marketing aids in welcoming new people, reminding users about abandoned carts, and nudging dormant customers about your services and products.
Text Trend #3: Get Wiser with AI
60% of users desire to reach out to customer support over some kind of messaging system. And what better than SMS, which reaches out with lightning speed even when your users are traveling or facing internet glitches?
Also, 78% of people use smartphones to approach customer care for issues and queries. So, SMS becomes your most viable option to rid users of issues and doubts. By implementing an AI-leveraged chatbot, reach out to users widely and lend them an ear quickly.
Most user queries are related to delivery status, payment issues, and profile data. Integrating a chatbot allows you to easily handle these and save you precious time for more important jobs.
With advancements in artificial intelligence, you can also interpret users’ questions with slang, emoticons, and typos.
Text Trend #4: Send Short Yet Savvy Comms
MMS tends to be more lucrative for their strength to handle emoticons, audio and video files, and GIFs. They’re colorful and attractive, reach your users with the same speed as SMS, and aren’t dithered by the limit of 160 characters. They can be a game changer for your business, especially with promotions and the introduction of new products and features.
RCS, or rich communication service, needs internet connectivity. However, it leverages text editing even after sending it, 2-way communication, and a better user experience. You can even share several file formats, see the read receipts, and start a group chat.
Unhindered by message length limitations, RCS can be a stepping stone for better helpdesk facilities.
Text Trend #5: Integrate for Multichannel Experience
By using SAM, you can easily integrate your point-of-sale system for easy SMSing. Send immediate updates of sales and transactions to users. Share offers and discount details, too. You can even choose from various SMS templates available to customize the feel of your user comms.
Render WhatsApp experience to your users by connecting through Textmunication’s SAM. Send and receive messages and files, add contacts, and do more by integrating with WhatsApp. Bring immediate communication at your fingertips with integration in a few clicks.
Read more about WhatsApp and PoS integration with Textmunication.
Ready to Go Tech with Your Text Marketing?
Whether you’re seasoned or new to SMS and MMS marketing, these are some of the indispensable SMS tech trends for 2024. If you want to go slow with a text marketing tool, adopt the first trend. Make text messaging your primary comms channel for reaching out to the audience. Need assistance? Contact us here.
1. https://www.g2.com/articles/sms-marketing-statistics#customer-communication-stats
2. https://thewisemarketer.com/customer-experience-statistics-to-know-in-2022/
