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In each text message, you can include a shortened URL to a news story. From there, you can segment your recipients based on click behavior. This would allow you to share a link to a follow-up story to anyone who clicked on the original message!

You can create different keywords for each news beat. Keywords are just short words or phrases that, when texted in to a phone number, subscribe someone to a distribution list. By segmenting your text blasts by category, you can be sure you’re only texting out stories that a person has an interest in. This increases the odds of them clicking, reading, and sharing your content.