case studies

Customer Success Stories

      Company Keyword Shortcode Duration
24/7 Fitness Clubs

24/7 Fitness Clubs

Company & Location : Horn Lake, MS.

Duration : 7th September 2016 - Present

1. How has your experience been with utilizing SMS (text messaging) at 24/7 Fitness?

“Great! We sold 5 new memberships within our first week directly from texts.”

2. Are your members receptive to receiving text message communication?

“Yes and it’s a lot easier than email.”

3. What has been your favorite and or most effective texting functionality and what type of results do you gain from that?

“No Favorite…We like them all equally.”

4. Do you receive quality service and support from the Textmunication team?

“Yes, Nick and the team are very professional with good communicative skills.”

5. Would you recommend texting to other health clubs and why?

“Yes! Its very Simple, easy and it WORKS!”

6. How does text messaging compare to your other communication channels? Phone, email and social media?

“Far better than all.”

7. Which area of the business has SMS made the most impact at your club?

“With members updating their billing info and the end of the month specials.”

8. How does Textmunication compare to previous marketing solutions such as Infusion Software?

“More cost effective, easier to manage, better results, faster results. We replaced Infusion Software with Textmunication.”

24/7 Fitness Clubs 24/7 Fitness Clubs - - September 07, 2016 - Present
Crunch Fitness

Crunch Fitness

crunch-fitness

Company & Location : North East states of; New York, New Jersey, Massachusetts, and Pennsylvania.

Duration : April 26th 2016 - Present

Name, City and State of Company & CMS Provider:

9 Crunch Fitness locations in the North East states of; New York, New Jersey, Massachusetts, and Pennsylvania. All locations use ABC DataTrak as their CMS.

What was the objective of the campaign?

Club Operator Eric Jozwiak – “Our goal was to increase embership sales and door swings at each of our locations.”

What was the call to action and or offer?

Club Operator Eric Jozwiak – “Our promotion was $0 enrollment on any membership. The call to action was to join online with a  romo code, book an appointment and or show text in person.”

What type of results did you experience as far as revenue and response’s go?

Club Operator Eric Jozwiak – “On the last day of March 2016 we sold almost 700 memberships in our clubs in one day. We have 9 clubs, so we averaged 78 memberships per club. With an average
dues of $15 we had a gross revenue of over $10,000 in one day.”

What type of results did you experience as far as revenue and response’s go?

Club Operator Eric Jozwiak – “On the last day of March 2016 we sold almost 700 memberships in our clubs in one day. We have 9 clubs, so we averaged 78 memberships per club. With an average
dues of $15 we had a gross revenue of over $10,000 in one day.”

Has your audience and staff been receptive to the SMS campaigns? Is your staff happy?

Club Operator Eric Jozwiak – “Extremely happy with the results and everybody is excited to keep moving forward.”

How has you experience been working with Textmunication thus far?

Club Operator Eric Jozwiak – “Our account manager Nick has been great and so has their support team. Super helpful and easy to work with.”

Would you recommend Textmunication and text messaging to other health clubs and why?

Club Operator Eric Jozwiak – “Yes. If they are not using this system they are leaving money on the table.”

Crunch Fitness Crunch Fitness - - April 26, 2016 - Present
Eagle Fitness

Eagle Fitness

eagle-fitness

Company & Location : Reno and Sparks, NV

Duration : Since 2001

Testimonial by:

Eagle Fitness Club Manager – Raquel Rehman who has used Textmunication service for the last 2 years.

Objective:

To increase past due membership updates and collect funds faster on EFT declines.

Call to Action/Offer:

“There has been an error processing your membership Payment. Please call 7756268686 to update your payment or on your next workout visit.”

What SMS feature so far has had the most impact on your business?

“The feature we see the most impact so far has been with returns. Texts are great because they stay on peoples phones, so even if they don’t respond immediately, every time they go into their phone to text (which is probably very often) they see that Eagle Fitness text.

People tend to call within the first hour after we send the text since all they have to do is click to get connected to us. This moves most of our recoveries to within the first 7 days of the billing date from what used to be about 3 weeks.”

What kinds of results are you experiencing on your billing notification text campaigns?

“On our billing decline campaigns here are the results for money collected in Jan & Feb 2015 for our Sparks location and for 2016 after we added the auto SMS option which saves a lot of time and gives even better results

Jan 2015 – 67% Feb 2015 – 64%
Jan 2016 – 84% Feb 2016 – 76% (with integrated auto SMS service)”

How has your experience been using Textmunication so far?

Club Manager Raquel Rehman: “Our experience with Textmunication has been nothing short of GREAT! We love having the first contact option with billing returns especially to be a text because people respond much quicker to that than an email or voice mail. We also use the text service on our ads and that is an awesome way to contact people because they are the ones prompting the call. So knowing they are 100% interested is great!”

How has your experience been working with the Textmunication Team?

Club Manager Raquel Rehman: “The Textmunication team is great! Super responsive I have worked with 3 different reps and they are all accommodating and understand how the clubs can best take advantage of SMS.”

Is the product easy to use and manage?

Club Manager Raquel Rehman: “The service is very easy to use. The interface is user friendly and intuitive. I don’t have any problems with it.”

Would you recommend Textmunication & mobile messaging to other clubs and why?

Club Manager Raquel Rehman: “I would recommend text message communication to any club large or small because it is a nice, unobtrusive way to contact members about issues, updates, or just offers you may have going in the club that they may want to know about.”

Eagle Fitness Eagle Fitness - - January 01, 2001 - Present
Gold's Gym Indianapolis

Gold's Gym Indianapolis

golds-gym

Company & Location : 7140 E. Washington st. indianpolish, IN 46219

Gold's Gym Indianapolis Gold's Gym Indianapolis - - - -
Get Fit Athletic Club

Get Fit Athletic Club

get-fit

Company & Location : in Richmond, Kentucky

Duration : December 29th 2014 – January 15th 2015

Name and City and State of Company:

Get Fit Athletic Club located in Richmond, Kentucky

Objective:

To increase our membership base and sign up former members. Also to get past members back in the facility to create opportunities for the membership sales team.

Duration of the Campaign:

December 29 th 2014 – January 15 th 2015

Call to Action/Offer:

Former member special. We want you back! Rejoin our club by Jan 15th for $0 Enrollment! Reply with GGINDY to reserve this offer!

Target Audience/demographics:

All former members that were in can elation status.

How effective has the marketing aspect of your Textmunication service been?

Get Fit Athletic Club – “Extremely effective! Between 2 clubs that I run we sold 100 memberships during our We Want You Back Former Member Launch Promotion. This was due to the mass text
campaign we sent out with Textmunication.”

District Manager – PJ Jones

Has Implementing SMS to your Club & Organization been a success?

Get Fit Athletic Club – “Yes, absolutely! Mainly towards prospects at the moment since that’s been our focus. Can’t wait to use the other aspects of the sercie such as; PT promotions, billing alerts, or other features.”

District manager – PJ Jones

Would you recommend Textmunication & Why?

Absolutely, it is very easy to use and implement. I feel that text message marketing is the surest bet to get your marketing message out to your prospects. If you can hit a large number of prospects at one time with one message and then have your sales staff on standby to contact those that opt-in then you are guaranteed results.

Do you feel Textmunication Automation SMS Services should be integrated with all Clubs?

Get Fit Athletic Club – “Yes, because club operators need systems that allow them to work smarter not harder & that’s what Textmunication does. It leverages my time.”

District Manager – PJ Jones

Get Fit Athletic Club Get Fit Athletic Club - - December 29, 2014 - January 15th 2015
Let's Get Tan

Let's Get Tan

sherri-tosti

Company & Location : Evansville, IN

Objective:

To get old clients back into salon, during slow season We put out an offer to bring them in plus offer a rewards program.

Call to Action:

I have offered free tans, 1/2 price tan & free & 1/2 price upgrades. Within 10-20 minutes we had customers coming in saying” I just got a text.”

Result:

We sent 211 texts I know the girls started out tallying but too got busy & stopped after about 20 so I’m guessing 50 or so which is great during our slow time.

The campaighn worked great and I am very happy! We are conducting interviews ti hire more staff!

Let's Get Tan Let's Get Tan gettan & spraytan -
Minton’s Sportplex

Minton’s Sportplex

mintons-sportplex

Company & Location : in Texarkana, TX.

1. How has your experience been with utilizing SMS (text messaging) at Mintons Sportsplex?

Club Manager Dennie Green’s Response:
“Excellent! Have had wonderful support in every area that I needed help with.”

2. Are your members receptive to receiving text message communication?

Club Manager Dennie Green’s Response:
“Excellent! Have had wonderful support in every area that I needed help with.”

3. What has been your favorite and or most effective texting functionality and what type of results do you gain from that?

Club Manager Dennie Green’s Response:
“Collecting money. Love the auto SMS. I also utilize uploading from excel. I have wonderful responses.”

4. Do you receive quality service and support from the Textmunication team?

Club Manager Dennie Green’s Response:
“Yes absolutely the best!”

5. Would you recommend texting to other health clubs and why?

Club Manager Dennie Green’s Response:
“Yes. Cost effective, easy to use, wonderful support, and you get results.”

6. How does text messaging compare to your other communication channels? Phone, email and social media?

Club Manager Dennie Green’s Response:
“For Collecting money-There is NO comparison, TEXTING is the way to go.”

7. Which area of the business has SMS made the most impact at your club?

Club Manager Dennie Green’s Response:
“Collecting Money. Due to debit card changes ALL the time, texting allows you to get new information easily, the members love it too.”

Minton’s Sportplex Minton’s Sportplex - - September 01, 2016 - Present
Orange theory Fitness

Orange theory Fitness

orange-theory-fitness

Company & Location : in Placerville, Ca.

Duration : 16 July 2015 - Present

Name, City and State of Company & CMS Provider:

Powerhouse Gym & Orangetheory Fitness in Placerville, Ca. An ABC Financial user.

Objective:

To increase the membership base at each club by generating lead inquiries for the membership team from interested consumers that opt in for the SMS promotion.

Call to Action/Offer:

#1 – Powerhouse Gym Placerville: Non-members of Powerhouse receive 30 days FREE when you text reply PHG. Offer limited to 1st 100 responders

#2 – Orangetheory Fitness Placerville: Come visit us again for 2 FREE Workouts! Reply to this text w/the word OTF or call 9167906810 FB http://on.fb.me/1Gkd0Cj

Target Audience/demographics and total recipients:

The goal was to outreach to former members and guests of the clubs.
Powerhouse campaign went to – 6519 subscribers
Orangetheory Fitness went to – 1434

Total amount of leads generated in a 24 hour period:

325 total responses and inquires captured for the membership team to prospect.

Testimonial from club owner & operator:

Club Owner Steve Le Clair – “Texting is a very effective tool to get your message to clients and potential clients. Textmunication allows you to use that tool in a very user friendly and simple
platform with an online dashboard that allows you to monitor results.”

How has you experience been working with Textmunication thus far?

Club Owner Steve LeClair – “The Textmunication team has been very responsive and service orientated through the entire process.

Would you recommend Textmunication and text messaging to other club owners?

Club Owner Steve LeClair – “Absolutely!”

Orange theory Fitness Orange theory Fitness - - July 16, 2015 - Present
The Big C Athletic Club

The Big C Athletic Club

big-c-athletic-club

Duration : June 1, 2010 – Present

Objective:

The Big C Athletic Club needed an effective tool for lead generation; the traditional flyers and company website were not generating enough leads to keep up with the monthly sales goals. The Big C Athletic Club wanted a method that would help them obtain targeted and highly interested leads to increase sales opportunities and acquire new members for their club.

Call to Action:

The Big C Athletic Club marketed their keyword through various advertising means and encouraged people to text in to receive a FREE trial membership. For joining, they would also be entered into a contest for a chance to win a one year membership.

Tactics:

The Big C Athletic Club marketed their keyword in high traffic areas such as the local Bay Area Rapid Transit (“BART”) train stations. BART is the Bay Area’s public transportation train system that shuttles travelers all throughout the Bay Area. The Big C Athletic Club purchased ad space that was located on the train platforms where travelers would wait for their trains. As people texted in to enter the contest that offered free trial memberships, someone from The Big C Athletic Club’s sales force would instantly be notified by the notification feature. They could then immediately call back and schedule appointments with those hot leads. This was a much more effective tactic than flyer distribution had been in the past.

Results:

In the first 30 days of the program The Big C Athletic Club was able to obtain 71 new targeted leads which produced 21 new memberships for the month. That totaled $1,575 in new membership sales for The Big C Athletic Club in its first month using the text marketing program.

The Big C Athletic Club now averages 22 new leads per month from [the BART campaign]. With the successful launch in the first phase of this campaign, The Big C Athletic Club decided to start marketing the program on their website and on their Facebook page. The Big C Athletic Club has also decided to launch this program internally as a means for communicating with existing members about club updates, events, referrals, family add-ons, personal training package specials, and more.

The Big C Athletic Club The Big C Athletic Club - - June 01, 2010 - Present
World Gym Coram

World Gym Coram

world-gym-01

Company & Location : New York

1. How did your first Textmunication campaign go?

“More than expected! We sold 14 new membership in 48 hours. Love it!”

2. Whats was the promotion on the membership sold via text?

“$1.00 enrollment and the first month of membership Free!”

3. How much were the monthly dues of each new membership signed up?

“$29.00 – $39.00”

4. How has your experience been working with Textmunication?

“Nick the Textmunication Team are accessible and always helpful!”

5. Is the service easy to manage?

“Very easy and couldn’t be simpler.”

6. How do you compare Texting to email, phone calls, or social media?

“OMG ! It’s instantaneous! The most responsive form of communications/advertising. We collect invalid credit cards- have quick memberships sales – excited to have own software integrated this month for billing declines!”

7. What do you like most about the service?

“Its user friendly and the instant responsiveness.”

8. How are the billing decline alerts going? Do you get inbound calls with payment updates?

“Yes they are great! Not only do we save time but it allows me to focus on other projects while collecting payment udpates much faster.”

9. Have your member enjoyed receiving texts or been receptive to it?

“Yes- members have responded quickly and appreciate making them aware of their billing issues and promotions and gym ongoings/events/promotions. We announced a FREE member guest day so hoping to gain new leads /sales with that upcoming promotion.”

10. What would you like to see added to the service?

“Well I’m looking forward to our billing software being integrated shortly.”

World Gym Coram World Gym Coram - - - -
World Gym

World Gym

world-gym

Duration : Offers on Specials, typically 3 days

1. Why did you decide to sign up with a mobile marketing provider, Textmunication?

We tried a different program before, but it was not working for us, so we decided to try Textmunication, and we are really happy with the switch.

2. What are the types of campaigns do you send? What is the duration?

Offers on Specials, typically 3 days

3. What were some of your results? How many new members signed up? Or return cancelled members?

Very good response, we get Personal Training about $6000/month, 10-12 Old members back and 5-10 new members a month.

4. Do you find the platform easy to use? How is the client support service?

Very easy, client support is prompt and very knowledgeable

5. Do you feel mobile marketing has been successful?

Yes

6. Would you recommend Textmunication to other gym owners? Or small business owners? Why?

Yes, It takes your business to the next level, either through costumer service offers that lead you to New members, current members investing in new activitys, it’s a must if you want to get your name out in front of your target market.

World Gym World Gym - - - -
Work Out World

Work Out World

work-out-world

Company & Location : in New Jersey. 11 locations

Duration : January 2016 - Present

Name, City and State of Company:

Work Out World in New Jersey. 11 locations

SMS Solution Provider:

Textmunication in Pleasant Hill, Ca,

Duration of Campaign:

WoW Workout World launched Textmunication service January 2016 and service is still active today.

Objective:

To develop a more efficient way to connect with members on past due payments that are declined and most importantly re-coup their floating decline revenue in the fastest way possible.

Previous Billing Decline Process for WoW Work Out World:

With 11 locations and over 18,000 members we had the challenge of trying to collect decline revenue by individual phone calls where we often had to leave voice mails and make follow up calls. Email communication was also challenging for this purpose due to low and slow read rates. This was extremely time consuming therefore we had to create a team just to manage this process itself. Therefore we often felt like there was a smarter process for this to allow us to get more out of our staff at the club level rather chasing payments down.

Solution:

Textmunication automated or stand-alone billing decline SMS alerts. This allows us to have IMMEDIATE communication with our past due members, re-coup funds at a much faster pace, save an extreme amount of valuable time and last but not least allow our staff to focus on members, service and enrolling new members.

Call to Action:

The call to action is for the member and recipient of the SMS billing notification to contact their preferred locations billing manager by phone or in person. Here is an SMS example…

WoW Work Out World: There has been an error processing your membership payment. Please contact us at the club to update membership 7329728200

Outcome thus far:

So far we have experienced a 12% percent increase in declined credit card revenue. Not to mention the time our staff has saved has allowed focus to increase revenue efforts in other areas of the business as well as member retention.

How has your experience been working with the Textmunication Team?

TBD

Is the product easy to manage?

TBD

Would you recommend Textmunication & mobile messaging to other clubs and why?

TBD

Work Out World Work Out World - - January 01, 2016 - Present
Yogurt Pizazz

Yogurt Pizazz Case Study

yogPizazz

Company & Location : Yogurt Pizazz in

Common Keyword & Short Code Used : FROYO & PIZAZZ & 87365

Duration : August 2009 - Present

Objective:

As a new business in the city of Brentwood Yogurt Pizazz wanted to establish a database of customers from opening day. Due to the high development in the Brentwood area Yogurt Pizazz was sure competition would come to the area. After researching different methods of communication & marketing systems like email, direct mail, and social media, Yogurt Pizazz decided on text messaging as a direct and instant way to connect with customers. The main goal was to create a highly effective method for communicating with customers to increase sales and foot traffic, at a price that was cost effective for a new business.

Call to Action:

Yogurt Pizazz encouraged customers to text in to subscribe to their mobile club for special offers, event information, birthday rewards, and new flavor announcements. By doing so, they would be entered into a monthly drawing with a chance to win a free yogurt. Customers who joined could instantly benefit by receiving a double stamp on their Yogurt Pizazz rewards cards as a head start to their free yogurt.

Tactics:

Since Yogurt Pizazz is a two location company, Textmunication and Yogurt Pizazz decided to use two different keywords so that each location could build and maintain their own database. Yogurt Pizazz used a launch kit designed by the Textmunication graphic team that consisted of table tents, VIP punch cards, and POP (pint of purchase) collateral that promoted the program. Yogurt Pizazz also used our web widget service for their online website and encouraged people to join their birthday text club for a chance to win a free yogurt on their birthday. Campaign tactics consisted of: double or triple stamp rewards on customers rewards cards with the purchase of a yogurt during slow times; yogurt purchases on specific weekends would enter them into a drawing to win a digital camera or a weekend in Lake Tahoe; gift card sales around the holidays; free samples of new flavors; and, monthly coupons. Yogurt Pizazz runs between two to four campaigns each month.

Results:

Since the start of the program Yogurt Pizazz has established a database of over 2,200 subscribers which amounts to 137 subscribers each month(68 per location). Their average redemption rate has varied and ranges between 9%, and as high as 37%, depending on the campaign.

Yogurt Pizazz Yogurt Pizazz FROYO & PIZAZZ 87365 August 01, 2009 - Present
Code Brew Coffee Shop

Code Brew Coffee Shop Case Study

codeBrew

Company & Location : Code Brew Coffee Shop in

Common Keyword & Short Code Used : CODEBREW & 87365

Duration : September 2009 - Present

Objective:

In order for this new coffee and pastry shop to survive in the city of Brentwood, against competitors like Starbucks, Code Brew needed to find a means of marketing that would give them an edge over their competition . After experimenting with magazine print ads, email clubs, and a Facebook page, Code Brew found very little success. They were successful at acquiring emails addresses and fans on their Facebook pages, but had little success in driving in business or realizing revenues on any of their various offers. Code Brew was referred to Textmunication and quickly became fascinated with mobile text marketing. They turned text message alerts into a pro-active way to deliver offers and invites to their customers. It was clear to Code Brew that text messaging provided them with a higher read rate since there was no need for their customers to be in front of their computers to receive emails, nor did they need access to the web to receive offers.

Call to Action:

Code Brew encouraged customers to join their mobile coffee club to receive alerts on exclusive offers, invites, and event information. For joining, new subscribers would receive their first coffee free of charge.

Tactics:

Code Brew deployed a launch kit designed by the Textmunication design team that consisted of: table tents, POP (Point of Purchase) collateral, posters, and capture cards; all of which promoted the program and encouraged people to text in. Code Brew applied their keyword and call to action to their magazine print ad to generate leads and also posted their short code and keyword on Facebook and their company website. Code Brew used a different keyword for each medium so they could source the data and measure the effectiveness of each.

Results:

Code Brew has established a database of over 1,200 subscribers. Their average redemption rate on coupons and special offers has been between 9%-16% depending on the offer. One campaign reached a redemption rate of 77% when they offered a free coffee for the day.

Code Brew Coffee Shop Code Brew Coffee Shop CODEBREW 87365 September 01, 2009 - Present
Celia's Restaurant

Celia's Restaurant Case Study

celias

Company & Location : Celia's Restaurant in

Common Keyword & Short Code Used : CELIAS & 87365

Duration : February 2010 - Present

Objective:

During these tough economic times today’s consumers are limiting their expenses and staying in for meals rather than dinning out. When they do go out, they want to get the best value for their money. Celia’s ownership recognized that this was particularly important within their demographic and wanted to find a more effective method for communicating with their customers about special offers and discounts. They also sought a marketing medium that would help them increase sales and foot traffic more effectively than through traditional marketing methods such as print and direct mail. Celia’s chose Textmunication as their mobile solutions provider and began utilizing the service to send out incentivized offers and discounts to drive in repeat business.

Tactics:

Celia’s deployed a launch kit that was designed by the Textmunication graphics team that consisted of table tents and a roll up banner for the lobby. Both of these marketing tools encouraged customers to text in for a chance to win free food for the year. Outbound campaigns consisted of: a free appetizer with the purchase of any entree; buy one meal get a second of equal or lesser value half off; 15% – 25% off the entire bill during specific times; invites to come down and enjoy a live mariachi band; and, invites to watch sports programs on their big screen TV. Regular offers and/or announcements were scheduled to go out just before lunch and dinner rushes. The more aggressive offers were sent out when the restaurant was experiencing slow times. Celia’s also applied their keyword to external marketing media like magazine print ads and direct mail; they encouraged new customers to text in for a free entree to attract new business (with a limitation of one free entree per subscriber).

Results:

Since the inception of the program, Celia’s has established a database of over 800 subscribers within their local area. Depending on the campaign sent, Celia’s experienced varied redemption rates as high as 42%. Over the course of the campaign, the Opt-outs have remained below 10%. Overall it has been a very successful component of their marketing strategy.

Celia's Restaurant Celia's Restaurant CELIAS 87365 February 01, 2010 - Present
The Big C Athletic Club

The Big C Athletic Club Case Study

bigC

Company & Location : The Big C Athletic Club in

Common Keyword & Short Code Used : BIGC & 87365

Duration : June 1, 2010 - Present

Objective:

The Big C Athletic Club needed an effective tool for lead generation; the traditional flyers and company website were not generating enough leads to keep up with the monthly sales goals. The Big C Athletic Club wanted a method that would help them obtain targeted and highly interested leads to increase sales opportunities and acquire new members for their club.

Call to Action:

The Big C Athletic Club marketed their keyword through various advertising means and encouraged people to text in to receive a FREE trial membership. For joining, they would also be entered into a contest for a chance to win a one year membership.

Tactics:

The Big C Athletic Club marketed their keyword in high traffic areas such as the local Bay Area Rapid Transit (BART) train stations. BART is the Bay Area’s public transportation train system that shuttles travelers all throughout the Bay Area. The Big C Athletic Club purchased ad space that was located on the train platforms where travelers would wait for their trains. As people texted in to enter the contest that offered free trial memberships, someone from The Big C Athletic Club’s sales force would instantly be notified by the notification feature. They could then immediately call back and schedule appointments with those hot leads. This was a much more effective tactic than flyer distribution had been in the past.

Results:

In the first 30 days of the program The Big C Athletic Club was able to obtain 71 new targeted leads which produced 21 new memberships for the month. That totaled $1,575 in new membership sales for The Big C Athletic Club in its first month using the text marketing program. The Big C Athletic Club averaged 22 new leads per month from [the BART campaign]. With the successful launch in the first phase of this campaign, The Big C Athletic Club decided to start marketing the program on their website and on their Facebook page. The Big C Athletic Club has also decided to launch this program internally as a means for communicating with existing members about club updates, events, referrals, family add-ons, personal training package specials, and more.

The Big C Athletic Club The Big C Athletic Club BIGC 87365 June 01, 2010 - Present
Shirasoni Restaurant

Shirasoni Restaurant Case Study

Shirasoni

Company & Location : Shirasoni Restaurant in

Common Keyword & Short Code Used : SHIRASONI & SHIRASONIVIP & 87365

Duration : October 1, 2010 - Present

Objective:

To communicate with customers about specials, events, rewards club updates, happy hours, sporting events, birthdays and more. Through experience, Shirasoni found that their email club was averaging disturbingly low read rates and therefore, a low redemption rate on special offers. They also found that Facebook was a fun way to communicate with customers but that they were not realizing any increase in sales or foot traffic as a direct result. Through Facebook, messages were not reaching their customers effectively because of the need to be in front of their computers and logged into Facebook in order to read new posts. Shirasoni turned to mobile marketing in an effort to communicate with their customers in a more timely manner. They sought to increase sales and foot traffic using this new tool. It was also used as a way to retain and drive in existing patrons.

Call to Action:

Shirasoni encouraged new and existing customers to join their mobile rewards club for exclusive specials, invites, birthday specials, and to earn points for future perks. Participants that joinedwere also entered to win FREE food for the year (one meal for the winner each month with a value not to exceed a set amount).

Tactics:

Shirasoni marketed their mobile rewards program several ways: on their website; to their email club; on Facebook; and in a local city magazine. Internally, they used a roll up banner that they placed in their lobby and VIP cards that they handed out to their customers along with their receipts. Shirasoni also used a different keyword for each medium so that they could source the data and track which advertising medium was the most effective.

Results:

By obtaining permission from existing customers to transfer their mobile numbers to the SMS program and organic growth from their marketing efforts, in only two months, Shirasoni grew their customer database to just over 4,000 members. The growth rate overall averaged 66 new subscribers per day (33 per location). Shirasoni realized over $2K in sales on their very first campaign!

Shirasoni Restaurant Shirasoni Restaurant SHIRASONI & SHIRASONIVIP 87365 October 01, 2010 - Present
Fresh Choice

Fresh Choice Case Study

fresh

Company & Location : Fresh Choice in

Common Keyword & Short Code Used : FRESH & 87365

Duration : August 2010 to Present

Objective:

Fresh Choice was looking for a program that would allow them to send rnpin point targeted ads with precise timing to establish increased brand rnawareness and more importantly drive foot traffic and sales. The goal rnwas to establish a new and innovative program that produced higher rnredemption conversions than traditional programs and traditional media.

Call to Action:

Fresh Choice encouraged customers to join their mobile list for rnexclusive offers & a chance to win free Fresh Choice for an entire rnyear.

Tactics:

The Fresh Choice marketing team created visual art signage to place rnwithin their restaurants. The signage consisted of; table tops, POP rncollateral, & posters to create awareness of the program.

Results:

Over the last seven months Fresh Choice has learned that their rncustomers have been really receptive to text messaging as their rnpreferred mode of communication. Since the start of the program Fresh rnChoice has accumulated a mobile list up to 3,989 subscribers and they rnhave experienced redemption rates between 7%-11% depending on the rnrestaurants location.

Fresh Choice Fresh Choice FRESH 87365 August 01, 2010 - Present
The Pizza Factory

The Pizza Factory Case Study

Pizza Factory

Company & Location : The Pizza Factory in

Common Keyword & Short Code Used : PFAC & 87365

Duration : July 1, 2010 - Present

Objective:

The goal was to obtain a tool that would allow them to effectively communicate with their customers and allow them to get information out to their customers immediately. The Pizza Factory also wanted to use SMS marketing as a tool to measure the effectiveness of other marketing they were already using. Pizza Factory franchisee owners found that the more traditional ways of marketing such as, direct mail and email, were not providing the results needed. As a result, The Pizza Factory chose to try Textmunication’s SMS marketing program.

Call to Action:

Consumers were offered a FREE snack appetizer, or a FREE upgrade on their pizza at point of sale, for joining the program. A second call to action encouraged their customers to join their VIP mobile club to receive exclusive offers and to be entered to win FREE pizza for the year.

Tactics:

Textmunication’s sales team looked at the overall marketing strategy for Pizza Factory’s three locations and suggested that they include their keyword and short code to their current direct mail campaigns, door hangers, and Facebook page in order to acquire customers. Textmunication’s graphic team designed a launch kit consisting of marketing materials that Pizza Factory deployed at their three locations which included: banners, table tops, and counter stands to display at the registers.

Results:

Pizza Factory’s three locations have collectively established a database of over 673 subscribers. They collected 100 of those numbers within the first three weeks of using the program. Pizza Factory sends an average of three campaigns per month with coupons, fundraising events, and special offers. Their redemption rates have been as high as 22% on any given campaign. This redemption rate is higher than anything they have realized with any other marketing campaigns. The program was so successful that The Pizza Factory has decided to endorse and offer this mobile marketing program to all of their franchise owners.

The Pizza Factory The Pizza Factory PFAC 87365 July 01, 2010 - Present
Brentwood Car Wash

Brentwood Car Wash Case Study

Brent Cwash

Company & Location : Brentwood Car Wash in

Common Keyword & Short Code Used : BWWASH & 87365

Duration : June 2010 - Present

Objective:

To establish a database of loyal customers with whom Brentwood Car Wash could communicate and send targeted ads in order to increase sales and foot traffic.

Call to Action:

The Brentwood Car Wash encouraged people to join the mobile coupon club for weekly specials and updates. Customers that joined received an instant coupon on their cell phone which offered them a discount off their next visit. A secondary call to action encouraged people to participate in a customer service poll.

Tactics:

Textmunication’s graphic team designed a launch kit which consisted of marketing materials such as: a 10′x3′ banner which hung at the entrance to the car wash; posters for the lobby; and, VIP capture cards that were handed out to each customer as they ordered and paid for services.

Results:

The Brentwood Car Wash has established a database of more than 400 mobile subscribers and sent a total of 9 campaigns in the short time since they began using our services. They had a redemption rate of 12% in their third month which totaled forty-four customers that used their mobile coupons. One offer that was extended was a discount of $5 off an ultra shield wash; another was for a FREE dressing with the purchase of their “Works Plus” car wash.

Brentwood Car Wash Brentwood Car Wash BWWASH 87365 June 29, 2010 - Present
Dickeys Barbeque Pit

Dickeys Barbeque Pit Case Study

Dickeys

Company & Location : Dickeys Barbeque Pit in

Common Keyword & Short Code Used : DICKEYS & 87365

Duration : July 1, 2010 - Present

Objective:

* To establish a database of new & existing customers mobile numbers within the Livermore City & surrounding area.
* To increase brand awareness for a new brand such as Dickeys to the Northern California area as Dickeys Barbeque Pit is from Dallas, Texas.
* Dickeys Barbeque Pit wanted to take a pro-active approach to communicate with customers with updates & offers to increase sales & foot traffic.

Call to Action:

Dickeys Barbeque Pit encouraged people to opt in via text message to participate in a contest for a chance to win a free meal by joining their mobile club. Dickeys Barbeque Pit also encouraged people to join theprogram by offering a FREE drink in their Big Famous Yellow Cup with a purchase.

Tactics:

Dickeys Barbeque Pit deployed a launch kit in their establishment with material such as: table tents, posters, POP collateral, glass decal, and frequency VIP cards to hand out to customers. The material marketed their keyword, short code and call to actions on them to create awareness. They have also recently applied their keyword & short code to a new advertisement they have on a bus wrap which is generating new leads for this business.

Results:

This location has established a database of 235 subscribers from the internal marketing & after just launching their bus wrap they have received an additional 33 subscribers from that media which is a total of 268. This specific location has sent a total of four campaigns thus far and is averaging a 13% redemptions thus far on their mobile coupons.

Dickeys Barbeque Pit Dickeys Barbeque Pit DICKEYS 87365 July 01, 2010 - Present