It’s about less than a week before one of the biggest sporting events in the United States, Super Bowl Sunday LVIII! The Super Bowl has always been notorious for rallying some of the most unique marketing strategies and high-ticket budgets for the big day. Have you thought about how you are going to join the super bowl marketing trend for your in-store or online strategy? Here we examine some ways you can tilt your marketing cap to stay prepared and execute a successful text marketing strategy using SMS and MMS messaging.
The Importance of Gamification with Text Marketing
You have probably heard the term before and used in a marketing context, but what is gamification and why is it important for text marketing? Well, let’s break it down!
Gamification is the strategic attempt to enhance activities by creating those unique qualities one might experience when playing games! Think about your favorite game, is it Super Mario or Fortnite? Maybe it’s pool or bowling! Whatever it may be, these experiences motivate you to stay engaged and come back for more because they are fun, challenge you and immerse you in such a way.
With that being said, the right text message marketing platform you can include some gamification elements into your campaigns to add some flare!
Gamification Using The Spin the Wheel Campaign Creator
Imagine a virtual prize wheel, loaded with exciting offers, discounts, and engagement- based personalized messages that are sent to target customers. Think Wheel of Fortune meets text marketing!
Here is how the text marketing Spin the Wheel Campaign Creator works:
- Create your wheel: Give your virtual Spin The Wheel campaign a name, add the message body the customer will receive and decide the amount of times they can play or spin. You can also add any visuals or graphical elements like a promotional visual your team has prepared.
- Decide your offer: Evaluate current campaigns you have running. What do you want your customers to remember? This is where you get to own and direct the end experience for your users and deliver on your promise. What discount, prize or offer would they really love?
- Pick offer expiration date: Once all steps are completed decide how long you want the promotion to run for and create some urgency and scarcity around your offer.
- Review and send: That’s it! You’re all done with the campaign creation process! Now you can send the campaign to your customers and allow them to experience your brands virtual spin the wheel in a fun way!
Gamification Using The Mobile Scratcher Campaign Creator
If you thought that The Spin The Wheel feature was the only gamification experience available, just wait, there is more!
Imagine a scratcher, just like the mega million lottery playslip you can purchase at your local convenience store. Except in a digital format. For this one, think Mega Million Lottery playslip meets text marketing!
Here is how the text marketing Mobile Scratcher Campaign Creator works:
- Create your scratcher: Give your virtual Mobile Scratcher a name, add a brief description, You can also add any promotional ad visuals or graphics your team has prepared here as well.
- Decide your offer: Again, evaluate current campaigns you have running. What do you want your customers to remember? This is where you get to own and direct the end experience for your users and deliver on your promise. What discount, prize or offer would they really enjoy?
- Draft winner and runner-up messages: This is where you create the message that your winners will receive, which is instructions on how to redeem the offer or a specific link that they click that will direct them to their reward. For the runner-up message, you can add a cheerful note, but keep them in the know for ways to enroll in future games, incentives or even offer them a smaller prize just for playing.
- Pick offer expiration date: Once all steps are completed decide how long you want the promotion to run for to create some urgency and scarcity for your offer.
- Review and send: Once again, you’re all done with the campaign creation process! Now you can send the campaign to your customers and allow them to experience your brand’s virtual mobile scratcher in a fun way!
Want to try to create a gamification feature yourself? You can register here.
Gamification is one of the most memorable marketing elements you can use to keep your existing and potential customers involved. With the right text message marketing platform, you can harness the power to create these experiences in an easy and intuitive way for everyone. So let me ask you again, are you prepared for Super Bowl Messaging LVIII?
Last updated: 2/6/24
