Keyword marketing has become an SMS marketing technique that has withstood the test of time. Some of the earliest uses of keywords and key phrases in SMS marketing strategies can be seen in the late 1990s following up to the earlier 2000s. Here we are 20 years later and we are seeing keyword marketing strategies in retail, politics, entertainment, mass media and more.
First let’s define what a SMS keyword is. It is different from what a keyword is most commonly understood as especially in the SEO world. An SMS keyword is a word that operators of SMS marketing software can associate with a short code. You can also create SMS key phrases which are phrases, but essentially they function the same. That is basically it. Super easy huh?
SMS keyword marketing has been a prevalent tactic for many reasons. Marketing teams have been so clever in finding ways to integrate the feature into campaigns to create interactive paths to their call to actions. That is also due to the fact because there are a variety of ways you can use SMS keywords for communication objectives.
Text to join
These types of SMS keyword marketing call to action request consumers to join an exclusive text letter for just about anything? If you can probe your mobile audience on the value of future communication from your company, brand loyalty essential starts there.
Text for info
These types of SMS keyword marketing call to actions request consumers to text to receive information or details about a product, service or event.
Text to vote
These types of SMS keyword marketing call to actions request consumers to text in to cast a vote or give their response to a poll. This is a great way to let users interact with your polling scenario on the go.
Text to learn
These types of SMS keyword marketing call to actions request consumers to text in to learn more about an offer, product or service.
Text to win
These types of SMS keyword marketing call to actions request consumers to text in to enter a sweepstakes or contest to win a specific product or service.
Text to support
These types of SMS keyword marketing call to actions are used for support inquiries and are perfect for them because they help alleviate support bottlenecks. Instead of having one phone call or sending one email, have multiple threads open up and have conversation based on opt-in inquiries. Based on research, 60% of customers actually prefer text based support over phone and email.
Text to donate
These types of SMS keyword marketing call to actions are used to mobilize your constituents for their sponsors and donations. When asking for donations or support it is best to invite your recipients to do it on their mobile phones. Research segments around mobile banking, mobile nonprofit browsing are at an all time high. Why not meet your consumers where they are doing it all? It is already convenient and simple.
The great thing about SMS keyword marketing is that you get the opportunity to leverage the keyword opt-in experience to grow your database. Like they say, data is king so it is important that you have a strategy that surrounds the development of your mobile database so you can improve your ROI.