Benefits of SMS/MMS for political campaign

High open rates: SMS/MMS messages have a high open rate, meaning that they are more likely to be seen by voters than other forms of communication, such as email or direct mail.

Personalized messages: SMS/MMS messages can be personalized to reach voters on a more individual level. This can help candidates build relationships with voters and create a more positive impression.

Quick and easy: SMS/MMS messages are quick and easy to send and receive, which makes them ideal for communicating with voters on the go.

Cost-effective: SMS/MMS is a cost-effective way to reach a large number of voters. This can be especially beneficial for candidates with limited budgets.

Use cases for SMS/MMS in political campaigns

SMS/MMS can be used for a variety of purposes in political campaigns, including:

Get out the vote: SMS/MMS can be used to remind voters to vote and to provide them with information about polling places and times.

Fundraising: SMS/MMS can be used to ask for donations from voters.

·Advertising: SMS/MMS can be used to promote a candidate’s message and to share information about their campaign.

 Polling: SMS/MMS can be used to poll voters about their opinions on various issues.

·Surveying: SMS/MMS can be used to survey voters about their satisfaction with a candidate or their campaign.

·Building relationships: SMS/MMS can be used to build relationships with voters by sharing news and information that is relevant to them.