The frauds and spam that go around vis text marketing have forced the new policy of 10DLC. As a result, the Campaign Registry (TCR) has amended the 10DLC policy from the last quarter of 2022. You must register a 10-digit long code (10DLC) number with TCR for your SMS marketing campaigns based on your company size and campaign type.

Although 10DLC has stricter policies now, you can still use it for better and make the best use of it. Here is how to make the most out of your 10DLC with SMS and MMS marketing and communication.

Making the Best Use of 10DLC

The SMS facility for business in the market is shifting from short code to the more regulated 10DLC with higher promotional standards on the demands of mobile carriers. This A2P messaging system adopted by the brands attracts complex registration and fee-based structure. If you’ve decided to use 10DLC, here is how to make the most of your 10DLC with MMS and SMS marketing and communication.

  1. Maximize Your Trust Score

    TCR assigns your brand a score during the registration process. This number is between 0 and 100, and the higher the number, the better your message throughput (MPS—message per second). This score might steer to a lower value based on your brand’s footprints and any discrepancy that appears during registration. For instance, the registered address.

    A brand’s footprints vary drastically with its age and its market credibility. Still, you can make sure to veer away from any discrepancies in your registration information.

    In case you aren’t sure, you can reach out to us for the vetting process. We will do our best to bridge any gap in your registration with TCR.

    Learn which is better for your business needs: short code or 10 DLC.

  2. Choose the Right Campaign Use Cases

    Apart from Your brand registration with TCR, you must register your campaigns, too, which also attracts a separate fee. To make the best use of this fee, make sure you’re categorizing your campaign use case properly.

    A charity, political, or emergency services use case might attract different fee structures and is treated as a special use case. Their throughputs are also different base on the carrier you tie up with. Similarly, if you’re a Starter Brand (or a sole proprietor), your quota changes for messages per second

    Similarly, a higher trust score favors you with more messages per second (MPS or throughput).

    Choosing mixed-use cases for smaller campaigns can increase your benefits with the investment. Low Volume Standard Brands allows you to send less than 6K messages daily. Hence, you can use a mix of use cases with higher throughput and lower filtering through the mobile carriers. And a political use case does not apply to a Starter Brand.

    So choose your campaigns wisely to make the best of your 10DLC.

  3. Register with Diligence

    SMS traffic, if unregistered under 10DLC for A2P communication, will invite unnecessary filtering and even penalty. For instance, any brand with an EIN or a Tax ID has to register under Low Volume Standard Brand and can enjoy 6K messages per day. Even mixed-use cases, as mentioned above.

    If you deal with high-volume messaging, which is more than 6000 messages daily, you should register as Standard Brand.

    If you’re a sole proprietor or ISV, you need to take charge and register according to the policy here

  4. Seek Secondary Vetting

    Secondary vetting, charged at $40, is the process where a brand can seek higher default throughput than they can under the Low Volume Standard Brand category. If your trust score is lower than expected, you can apply for secondary vetting. You need to appeal for this after you complete 45 days of your trust score received.

    However, keep in mind that secondary vetting is not necessarily a sure way to increase your trust score. Since vetting depends on your brand information, we suggest cross-verifying all the fields you fill in during registration. Any single slack in the data can lead to lower throughput.

  5. Still Follow the Opt-In

    10DLC registration is a complex process, we agree. Once you have sought the trust score and completed the registration process, you still need to seek consent from your audience. Not seeking an opt-in agreement and sending campaigns to your users is wrong.

    So, follow the opt-in process and send your campaigns to those who have agreed to your SMS.

    TM Flyer

    Textmunication can Help with 10DLC Registration

    If you’ve still not benefited from the new 10DLC policy, don’t worry. Textmunication can help you with the vetting process and submit your information to The Campaign Registry. Contact our experts here and set yourself ready for 10DLC messaging.


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