Authors: The Textmunication Team | March 6, 2018 | 15 min read.

The focus of this comparative analysis between CMS messaging extensions and mobile messaging platforms.

Before we proceed, it might help to review how each could be defined. CMS (club management software) messaging extension are add-on text messaging web service that allows SMS engagement to the software datasets.

Comparing the two

A mobile messaging platform is a full suite of SMS engagements tools that not only allows SMS engagement but includes tracking, reporting and lead acquisition channels so data can enter the system in various formats, from consumer and admin perspectives.

Let’s think about it, there are so many engagement platforms that are available in the marketplace today that allow us to connect with others. These platforms rest within the interface of our computers screens, magically giving marketing professionals the ability to navigate; scroll, click and hover–until digital outreach is made and our footprint is left.

When it’s just right

In overall comparison, all of these mobile messaging platforms come offering a different array of features. It is kind of like the 19th-century fairytale of Goldilocks and the Three Bears.

The story goes that the bears made some hot porridge and went for a walk so it can cool off. As they did Goldilocks appeared and tried them all until she found the one that was just right.

So if your business is like Goldilocks, yearning for the engagement solution to reach out to your prospects, leads, and customers. It can be hard to choose, especially if you don’t have the time to try them all out.

The question is, how do you decide between a CMS messaging extension or add-on and a mobile messaging platform? The obvious answer is to just pick what is more suitable for your business, but that can still be tricky because with marketing tools certain aspects of your business like size, the purpose of your communication objective and your service radius can be huge determiners.

Let’s match them up and conduct a little bit of competitive analysis between the two.

First, let’s compare code provisioning and some of the details about associating a code with an web-application.

CMS messaging extensions can only use vanity and random long codes, which can be harder to memorize for branding.

Mobile messaging platforms on the other can used both vanity or random shared short and long codes.

Since provisionee’s are given the options between shorter codes, it may be easier from a branding perspective to memorize. That can make a huge difference especially when you think about all the impressions your marketing will go against. You can read more about the realities of our advertising environment here.

Both can have codes associated, but the mobile messaging platform gives you more options, so the

Next, let’s compare the sending competence and the details associated with each.

CMS messaging extensions only allow the user that is piloting to send singular messages to recipients.

Mobile messaging platforms allow you to send singular to high volume mass campaigns to more than one segmented group.

Both allow you to engage your database, but the mobile message platform gives you more scalability and outreach potential, so the

Third, let’s compare SMS automation attributes and details associated with each.

CMS messaging extensions don’t offer automaton, just manual sending.

Mobile messaging platforms offer automated text messaging alerts that allow you to instantly engage with multiple subscribers simultaneous based on specific criteria.

Mobile messaging platforms clearly take this category because automating your text message campaigns reduces human intervention and gives your team more time to focus on areas where human involvement is needed. So the

Lastly, let’s compare how each can be used as an effective lead generation tool.

CMS messaging extensions don’t have lead acquisition methods on the consumer side. The only way data can be imported is by file upload, which can create spreadsheet assignments before you can even start sending.

Mobile messaging platforms have compliant based lead generation avenues that allow your subscribers to place themselves into your database using opt-in sources such as keywords, web forms and keypads.

This can be a very valuable tool for any mobile messaging application because if consumers can participate themselves, it makes the experience breed more involvement.

Both have methodologies to create data, but the platform creates lead generation solutions that allow you to strategize ways to convert subscribers. So the

Our comparative analysis of club management text messaging extensions or add-ons and mobile messaging platforms is based on contemporary research conducted by our team on mobile messaging extensions for club management systems.

Making the decision

Choosing the right marketing tool can take a bit of research, but we definitely hope after reading this that you have a better sense of direction in where your decision is going. Sometimes it even helps to be like Goldilocks and just try some out, it may be the only way to really figure out what works for you, your customers and your business.

Like to learn more about our mobile messaging platform, feel free to contact us.


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