Sunny weather encourages people to be more active and on the go! This presents an amazing opportunity for creative and engaging summer marketing campaigns. Since your customers will be planning some fun under the sun, why not meet them online where they are? That is one of the top level benefits of SMS and MMS marketing.
Consumer behavior shifts as you go from season to season because people are looking for experiences outside and seeking social connection. This could lead to some desktop usage downtime during the day, but some upwards spikes in mobile usage.
There is still time to optimize your summer campaigns! Register now!
In this story we will discover how brands can use text message marketing campaigns alongside their other channels to increase promotional awareness and conversion rates!
Let’s get started.
Review Data Inventory and Recent Engagement
As always, everything starts with your database. Check to see how much usable data you have, meaning how much of your mobile subscriber database has already given you consent through one of their options. Once you have that checked, you want to review your engagement. Great text marketing systems have strong reporting that can easily tell you which campaigns have the best click-through rates (CTR). As well as show you which subscriber groups you have targeted the most so you can see what segments have received your text marketing outbound and which segments have not.
It’s best to group your subscriber based on the following qualities:
- Age
- Gender
- Occupation
- Location
- Purchase behavior
- Product feature preferences
- Product benefits preferences
- Subscriber source
As the time goes by, you will start to develop a deeper understanding of your buyer personas, their psychographics and what campaigns start to inspire them to take action!
Types of Summer Campaigns
This is where the magic happens and you get into crafting your summer campaign message bodies. Again you always and we cannot stress this enough, always want to pay attention to the following:
- Season relevance
- Clear value proposition and offer
- Strong and hooking call to actions
If you use these elements as essential guideliens. for crafting effective summer campaign messages you will see an increase in your web traffic and conversion rates. Also to give you momentum on your text marketing content calendar and planning, below are various types of messaging templates you can send to your mobile subscribers for key promotional objectives:
Summer Flash Sales
Announce limited-time discounts and flash sales to create a sense of urgency and drive immediate purchases. Who does not like a good offer on the essentials?
Example Message: “🔥 Summer Flash Sale! Get 30% off all swimwear for the next 24 hours. Shop now: [Link] Use code: SUMMER30.”
Flash sales leverage the fear of missing out and prompt customers to act quickly, leading to a spike in sales.
Exclusive Summer Events
Invite customers to exclusive summer events, such as store openings, VIP sales, or summer parties.
Example Message: “☀️ Join us this Saturday for our Summer BBQ Bash! Free food, drinks, and exclusive in-store discounts. RSVP now: [Link].”
Events create a community feel and allow customers to experience your brand in a fun and engaging way, fostering brand loyalty.
Summer Contest and Giveaways
Run a summer-themed contest or giveaway to increase engagement and attract new subscribers.
Example Message: “🏖️ Enter our Summer Getaway Contest for a chance to win a trip to Hawaii! Text SUMMERFUN to 12345 to enter. Good luck!”
Contests and giveaways are exciting and incentivize customers to interact with your brand and share it with others.
Seasonal Product Launches
Introduce new summer products or collections through SMS to generate buzz and drive traffic to your store or website.
Example Message: “🌺 New Summer Collection Alert! Check out our latest summer arrivals and get 15% off your first purchase. Shop now: [Link].”
Highlighting new products keeps your audience interested and encourages them to explore your latest offerings.
Summer Travel Tips and Tricks
Provide useful summer travel tips and promote related products or services, such as travel gear or vacation packages.
Example Message: “✈️ Summer Travel Tips: Pack light, stay hydrated, and don’t forget sunscreen! Get 20% off all travel essentials at [Brand Name]. Shop now: [Link].”
Offering valuable content positions your brand as helpful and relevant, increasing customer trust and engagement.
Personalized Summer Recommendations
Send personalized product recommendations based on past purchases or customer preferences.
Example Message: “Hi [Customer Name], get ready for summer 🌤️ with our top picks just for you! Enjoy 10% off your next purchase with code: SUNSHINE10. Shop now: [Link].”
Personalization enhances the customer experience by making them feel special and understood, leading to higher conversion rates.
Summer Loyalty Rewards
Reward your loyal customers with exclusive summer offers, discounts, or early access to sales.
Example Message: “🌴 As a thank you for being a loyal customer, enjoy early access to our Summer Sale! Get up to 40% off sitewide. Start shopping: [Link].”
Loyalty programs encourage repeat purchases and strengthen customer relationships by showing appreciation for their continued support.
Back-to-School Promotions
Launch back-to-school promotions towards the end of summer to cater to parents and students preparing for the new school year.
Example Message: “📚 Gear up for the new school year! Get 25% off all back-to-school essentials. Shop now: [Link]. Use code: SCHOOL25.”
Timely promotions for school supplies and apparel tap into the seasonal demand, driving sales and helping customers prepare for the upcoming school year.
Weather-Based Promotions
Create dynamic promotions that respond to the weather in your customers’ locations. For example, offer discounts on cooling products on particularly hot days or rainy day deals on indoor activities.
Example Message: “🌞 Beat the heat! It’s a scorcher out there, so enjoy 20% off all summer beverages today only. Stay cool and shop now: [Link].”
Weather-based promotions are timely and relevant, providing customers with exactly what they need at the right moment, which increases the likelihood of conversion.
Summer Referral Program
Encourage your existing customers to refer friends and family to your brand with a summer-themed referral program that offers rewards for both the referrer and the new customer.
Example Message: “🌺 Share the summer love! Refer a friend and both of you get $10 off your next purchase. Text SUMMERLOVE to 12345 to get started. T&Cs apply.”
Referral programs leverage the power of word-of-mouth marketing. By rewarding both parties, you incentivize your current customers to spread the word and bring in new customers, expanding your reach and boosting sales.
On-going Text Club Subscriber Generation
Like they say, closed mouths don’t get fed! Always think about the channels you are currently using and how to ask your subscribers for their number in exchange for an incentive or offer. Some great places to take advantage of that can integrate into current flows they are familiar with are:
- Website pop-up and lead captures
- Dedicate website sections sections with QR codes
- Email signatures with text enabled keyword or webform links
- Checkout webforms and flow
- Tap to subscriber buttons and flows
There are so many ways to use the real estate that each channel offers to have a subscriber growth strategy that empowers the awareness of your text marketing campaign. Just make sure that you include a disclaimer and you can pretty much place it anywhere.
These ideas offer unique ways to engage with your customers during the summer. By creating campaigns that are timely and encourage customer participation, you can enhance your SMS marketing efforts and drive more conversions. Whether it’s through flash sales, exclusive events, or personalized recommendations, the key is to provide value and make your customers feel special. Implement these strategies to keep your audience engaged and your summer marketing campaigns successful!
Ready to send SMS and MMS campaigns this summer? Book a demo here!