UCAN Chicago uses Textmunication
in Blackbaud’s app marketplace
UCAN Chicago access the app marketplace of Blackbaud’s social good CRM Raiser’s edge NXT to
leverage Textmunication for integrated engagement, fundraising and virtual event management
UCAN Chicago uses Textmunication in Blackbaud’s app marketplace
UCAN Chicago access the app marketplace of Blackbaud’s social good CRM Raiser’s edge NXT to leverage Textmunication for integrated engagement, fundraising and virtual event management
THEIR STORY
On June 17, 2020 we had a chance to meet with Tamara Reed-Taan, the Associate Vice President of Development at UCAN Chicago. She told us a story about the tactful paradigm of engagement that goes along with being a high-impact social service and how integrated messaging technology is helping them find performance during the pandemic. By combining Raiser’s Edge NXT, Blackbaud’s leading global social good CRM and SAM (Smart Automated Messaging), Textmunication’s market leading SMS messaging platform. UCAN is able to boost their social good strategy towards fundraising, developing community relationships and empowering the youth. UCAN is using SMS messaging to shift from in-person to a more virtual format. As well as use it as an engine to meet a $21 million dollar fundraising benchmark.
HOW SMS MESSAGING MADE A DIFFERENCE
Tamara and UCAN have been long-term Blackbaud Raiser’s Edge NXT users and it has served as a management system for information on their donors. UCAN has to manage social services for a community of over 21,000 youth and families. Due to the unprecedented events by COVID-19 they’ve had to make a flexible conversion to a virtual format. To support their annual fundraising event which has typically been in-person. They has to create a strategy that would help them rich their attendance benchmark. Tamara stated that, “The cost was right, the ability to interact was what we were looking for and it helped to increase our ability to reach out to people with information about the event and about the award recipients”.
SMS MESSAGING FOR DONOR COMMUNICATION
UCAN has had to make the flexible shift due to the economic conditions currently going on. Their strategy needed to not just raise money, but support the nurturing of their donor relationship efforts. Tamara stated that “It is pretty typical for fundraising to know that you need to thank your donors 7 – 10 times for a gift but in different ways. The texting piece works in some regard on that level. I also think it offers up opportunities if used correctly for nonprofit organizations to just stay in contact with people without having to ask for money.” The social service and donor relationship mean more than just the fundraising. That is a main pillar, but Tamara expressed how being able to have on-demand conversations is just as important. For a organization like UCAN who has leadership awards in which they give out 7 scholarships that amount to $45,000. They understand how important is is to have a mobile direct communication strategy that is helping them reach their fundraising goals.
In two weeks UCAN used Textmunication powered SMS messaging to raise $45,000 for 7 different award scholarships as well as reach their annual benchmark of $21 million dollars.
UCAN Chicago uses Blackbaud’s social good CRM called Raiser’s Edge NXT.
Inbox Thread Manager Automated SMS Suite
SMS Campaign Scheduler URL Click Reporting
In two weeks UCAN used Textmunication powered SMS messaging to raise $45,000 for 7 different award scholarships as well as reach their annual benchmark of $21 million dollars.
UCAN Chicago uses Blackbaud’s social good CRM called Raiser’s Edge NXT.
Inbox Thread Manager
Automated SMS Suite
SMS Campaign Scheduler
URL Click Reporting
THEIR STORY
On June 17, 2020 we had a chance to meet with Tamara Reed-Taan, the Associate Vice President of Development at UCAN Chicago. She told us a story about the tactful paradigm of engagement that goes along with being a high-impact social service and how integrated messaging technology is helping them find performance during the pandemic. By combining Raiser’s Edge NXT, Blackbaud’s leading global social good CRM and SAM (Smart Automated Messaging), Textmunication’s market leading SMS messaging platform. UCAN is able to boost their social good strategy towards fundraising, developing community relationships and empowering the youth. UCAN is using SMS messaging to shift from in-person to a more virtual format. As well as use it as an engine to meet a $21 million dollar fundraising benchmark.
HOW SMS MESSAGING MADE A DIFFERENCE
Tamara and UCAN have been long-term Blackbaud Raiser’s Edge NXT users and it has served as a management system for information on their donors. UCAN has to manage social services for a community of over 21,000 youth and families. Due to the unprecedented events by COVID-19 they’ve had to make a flexible conversion to a virtual format. To support their annual fundraising event which has typically been in-person. They has to create a strategy that would help them rich their attendance benchmark. Tamara stated that, “The cost was right, the ability to interact was what we were looking for and it helped to increase our ability to reach out to people with information about the event and about the award recipients”.
SMS MESSAGING FOR DONOR COMMUNICATION
UCAN has had to make the flexible shift due to the economic conditions currently going on. Their strategy needed to not just raise money, but support the nurturing of their donor relationship efforts. Tamara stated that “It is pretty typical for fundraising to know that you need to thank your donors 7 – 10 times for a gift but in different ways. The texting piece works in some regard on that level. I also think it offers up opportunities if used correctly for nonprofit organizations to just stay in contact with people without having to ask for money.” The social service and donor relationship mean more than just the fundraising. That is a main pillar, but Tamara expressed how being able to have on-demand conversations is just as important. For a organization like UCAN who has leadership awards in which they give out 7 scholarships that amount to $45,000. They understand how important is is to have a mobile direct communication strategy that is helping them reach their fundraising goals.
UCAN advances their SMS strategy by including awareness on their website to opt in to their text club.
