RCS 

The Next Generation of Text Messaging
 

Rich communication services also known as RCS is the next generation of the renown SMS protocol
and the next step in the advancement of the popular short message standard.

What is RCS messaging?

That is a great question and as of now probably one that is being asked a lot. As it should because RCS is still an emerging communication protocol that is still being bulletproofed by an initiative Google is launching to deliver RCS messaging to all mobile users. The plan to implement RCS universally is actually already underway and is already available to 27 carriers and device manufactures for android users according to a blog posted by google in 2017.

What we are told will make RCS such an advancement to business messaging is the interactivity it will provide to a lot of the exchanges that businesses and their mobile audience are already having today, such as:

• URL sharing features
• Group chat and messaging features
• Content sharing features
• Suggested queries and actions
• Geolocation sharing features

This short list of what could be expected are just some of the improvements you should expect to see from the advancement but just to open up your conception a bit we have two demonstrations of the rich interactive experience that RCS will offer featuring two of our very own clients, Pizza Factory and Crunch Fitness.