Use a promotional hook for the consumer to interact with your brand by texting to a unique keyword to download branded content such as video, images, ringtones and games.

Now it is easier than ever to mobilize your brand on your consumers’ phones. As a retail store owner or florist, this is a great way to feature photos of your newest inventory or specials of the week. Realtors can feature links to video tours of new homes for sale so clients can preview new listings and even set up appointments on their phones. Fitness centers, hotels and other businesses can offer video tours of their facilities for potential clients to view from the convenience of their phones before deciding to visit, sign-up, or stay there.