How can you leverage social media and text marketing together to further your reach and create a more omni-channel and connected experience? A question that marketing teams at some point in their strategic planning will seek the answer for. But Why? Well because direct to community and consumer channels work better together when you are trying to increase brand awareness, lead generation and improve the full-funnel purchasing experiences.
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It is also important to note that social media marketing strategies change a bit as you go from platform to platform in regards to the synergy they share with SMS and MMS marketing tactics. Let’s dive into some of the major social media platforms and explain how text marketing (SMS and MMS messaging) can be used with your social media strategy on those specific platforms and why together they make a powerful duo!
Using SMS and MMS messaging with X (Formerly Twitter)
X is primarily started as a text-based platform known for its concise updates, news sharing, and discussions. It also features functionalities like polls and disappearing content (similar to Instagram Stories). Text marketing (SMS and MMS messaging) can be used with X to:
- Drive Traffic: Companies can include a call to action (CTA) in their Tweets with a keyword to text for a specific offer or information.
- Contests & Polls: Run text-to-win contests or polls on Twitter, encouraging users to text in their votes or entries.
- Customer Service: Businesses can offer text support alongside Twitter DMs for quicker, more private communication.
Using SMS and MMS messaging with Instagram
Instagram is primarily a photo and video sharing application, with a strong focus on aesthetics and visual storytelling. Text marketing (SMS and MMS messaging) can be used with Instagram to:
- Create Shoppable Posts: Include a “Text to Order” option on shoppable Instagram posts, simplifying the buying process.
- Behind-the-Scenes Access: Offer exclusive content or sneak peeks via text message to users who sign up after seeing an Instagram post.
- Influencer Marketing: Partner with influencers to promote a text marketing signup link within their Instagram content.
Using SMS and MMS messaging with Facebook
Facebook is probably one of the most renown social media platforms and has a mix of content, including text updates, photos, videos, live streams, and articles. Often leans towards news sharing and connecting with friends and family. Text marketing (SMS and MMS messaging) can be used with Facebook to:
- Lead Capture: Facebook lead generation forms often ask for phone numbers, allowing companies to follow up with text messages about promotions or product updates.
- Facebook Messenger Marketing: Integrate text marketing with Facebook Messenger for targeted, conversational marketing within the platform.
- Retargeting: Use Facebook data to target text message campaigns to users who have interacted with your brand on Facebook.
Using SMS and MMS messaging with TikTok
TikTok is a short-form video platform with a strong emphasis on entertainment, challenges, trends, and music.Text marketing (SMS and MMS messaging) can be used with Facebook to:
- Create challenges & Hashtags: Create a TikTok challenge with a branded hashtag and encourage users to text in their entries for a chance to win.
- Discount codes: Promote exclusive discount codes redeemable with a text message signup within TikTok videos.
- Live shopping: Integrate text marketing with live shopping events on TikTok to allow viewers to instantly purchase products through text.
Connecting Engagement, Interactions, Clicks and Conversions:
The key to a successful marketing strategy is not just reaching your audience, but also engaging them in meaningful ways. Integrating SMS and MMS with social media helps achieve this by providing multiple touchpoints for customer interaction. When a customer sees a brand’s message on social media and receives a follow-up text, it reinforces the message and increases the likelihood of a desired outcome or action.
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Moreover, SMS and MMS can drive traffic to social media pages and vice versa. For example, a text message with a link to an exclusive social media post or contest can encourage recipients to visit the brand’s social media profiles. Conversely, social media can be used to collect phone numbers for SMS and MMS campaigns, creating a cyclical flow of engagement.
This integrated approach also enhances tracking and analytics. Businesses can monitor how many people click on links in SMS messages, track social media engagement, and analyze the combined data to understand customer behavior better. This holistic view enables brands to optimize their campaigns for higher conversions.
In an era where digital noise is at an all-time high, combining social media with SMS and MMS marketing offers a powerful solution to cut through the clutter and reach your audience effectively. By integrating these channels, businesses can create a more connected and omni-channel experience that not only boosts engagement, but also drives interactions, clicks, and conversions.
With the sheer volume of content being shared on social media, standing out can be challenging. This is where integrating SMS and MMS marketing comes into play. By combining social media with text marketing, businesses can create a more omni-channel and connected experience that drives engagement, interactions, clicks, and conversions.
