We live in a noisy world. Marketing research firms estimate the average person sees 5,000 ads a day, up from 500 a day in the 1970s. Everywhere you look there’s an ad for something. Online. On the bus or train. Reading a paper or a book or a magazine. You are surrounded by advertisements. How do you cut through the noise and get your message across? Advertisers use the ‘Rule of 7’ as a handy guide. They tell you that you need to see something seven times before you remember it. Some marketers think that number is as high as 24 times, and it’s possible in this noisy world.
The New Advertising is something different. The New Advertising cuts through the clutter and the chaos and delivers YOUR message to YOUR client. What is the new advertising?
Well, remember the three rules of real estate? Location, location, location. The three rules of The New Advertising are: Customer Service, Customer Service, Customer Service.
The single most effective advertisement for your business is a satisfied customer. Period. And you can’t buy it, advertise it or hire it. You have to earn it in every single interaction.
What does the world’s largest airline have in common with a gym? Both are only as successful as the sum of the individual customer contacts.
For the airlines to tell customers about gates or flights schedules, they use a powerful SMS tool that is individualized for each customer. They use SMS because they know that SMS messages are read immediately. It’s an efficient tool to reach people with relevant, actionable information.
Now, you have the power of that tool too. You have the ability to take a highly sophisticated enterprise level software tool and deploy it to interact with your customer base as well. We’ll help you with compliance, record keeping and deployment. All you have to do it turn it on.
Customer service is the new advertising.
Textmunication – Create Value.
Textmunication provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
“Text Demo” to 87365 for a free webinar.
