One of the most important aspects of your SMS campaigns is coming up with good and effective ideas that resonate with your audience. That is what campaign efficacy is primarily based on right? If your offer is good or your message can create a conversation, spark an emotion or leave a lasting impression, that is a win. Now with generative AI being a go-to-market must have for the content strategy development process, teams are using tools like ChatGPT and Google’s Gemini to enhance their text marketing strategies.
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In this story, we’ll explore use cases, what we are discovering from internal testing, our customers and the overall market’s approach on the benefits of using generative AI tools to create impactful SMS marketing campaigns that boost engagement and drive conversions.
Having a conversation about your target audience
Everything starts with how effectively you educate and converse with generative AI tools like ChatGPT or Google’s Gemini about your target audience. It’s like your personal assistance with an endless contextual library on every subject matter you can possibly think of. Which can seem a bit overwhelming and leave you to think, “Okay, so where do I start?”. Here are some question you want to consider in the lens of the early stages of to unlock creativity for your SMS marketing campaign ideas:
- Who am I trying to send to, how old are they, where are they located, what are they interested in?
- Why are they interested in this topic, subject or experience?
- What is the most appropriate way to position the message based on their persona, archetype or lifestyle?
- Is there any previous, current or future signs that validate this idea, message or experience?
- What are some primary cultural associations that I could attach my product to based on this buyer persona?
These kinds of questions help you understand your target audience so you can get a thorough overview of all the information that will allow you to tailor your message and provide relevant content so you can achieve the most optimal result from your campaign outcomes. Of course, pitfalls happen, but this eliminates the chance for lost conversion and results. Below is an example of how you can break down your prompt to get some really good campaign ideas.
Prompt example:
“Hi Gemini, I am trying to craft a guide on [the value of SMS marketing campaigns] for [ product launches]. I want the messaging and positioning to speak to [tech founders, VC and angel investors] that are between the ages of [25-50] and that live in [SF, Seattle and New York]. Can you help me come up with SMS campaign ideas that I can use in the presentation?
As you can tell from the sample prompt above, the keywords that are strategically placed between the brackets above ([…]) make this a more advanced query. Why? Because the sample educates the prompt to contextualize the demographics and firmographic qualities. As well as my objective for the output I am seeking. This is just a sample of how you can also use advanced queries to unlock SMS marketing creativity
Incorporating cultural associated keywords
You can see why educating the prompt is so important and will allow you to really dive into the relevancy of the elements that will help you create that award winning campaign. It’s all about the keywords and keyphrases that you incorporate around your industry, customers and products.
Why? Because everyone is so unique in their own way and lifestyle, which influences who they are as consumers. Brands are more than just companies, they are extensions of who we are so understanding. Here are a list of cultural associations that you can consider and type into your prompt education to create more supportive conversation in your content development experiences:
Lifestyle and Values:
- Nostalgia: Tap into a sense of longing for the past.
- Sustainability: Align with eco-friendly values.
- Minimalism: Associate with simplicity and clean design.
- Luxury: Connect with high-end, exclusive experiences.
Identity and Belonging
- Community: Foster a sense of belonging and connection.
- Heritage: Celebrate cultural traditions and history.
- Individuality: Emphasize unique personal expression.
Experiences and Emotions
- Adventure: Associate with excitement and exploration.
- Relaxation: Connect with tranquility and comfort.
- Joy: Evoke positive emotions and happiness.
Specific Cultures and Subcultures
- Ethnic: Tie your product to a particular cultural heritage.
- Trendy: Align with current fashion or lifestyle trends.
- Niche: Target a specific interest or hobby group.
Prompt examples:
Sample 1: “Can you help me create a SMS marketing campaign for a sustainable kitchen product that is associated with environmentalism, health consciousness, and a minimalist lifestyle.?”
Sample 2: “Can you help me create a SMS marketing campaign, a vintage-inspired fashion item that might evoke nostalgia, retro style, and individuality?”
Sample 3: “Can you help me create a SMS marketing campaign for a gaming accessory that is linked to geek culture, escapism, and community?”
Utilizing season and trend-based ideas
Another great way to use generative AI to spark ideas is to think about seasonal events and trend-based ideas. Leveraging current trends, holidays, and events in your SMS marketing can make your messages more relevant and timely. AI tools excel at generating ideas that align with seasonal themes, helping you stay connected with your audience on their favorite holidays.
Prompt example:
“Can you help me craft some SMS campaign ideas for Black Friday, Cyber Monday for [Specify target audience e.g (millennials)] who are looking to buy [Specify product type (e.g. playstation games)]?
Focusing on strong CTAs
What is an offer without a strong call to action (CTA)? No matter the channel, but especially in SMS marketing CTAs are crucial and clearly put the cherry on top of what is in it for your recipients. Think about what will drive your audience to take the desired action, such as making a purchase, visiting your website, or redeeming an offer. AI can help you come up with a bunch of compelling action-oriented CTAs that encourage immediate response.
Prompt example:
“Can you help me come up with some action-oriented keywords that will get my SMS marketing campaign recipients and mobile subscribers to visit my website for a product we have for a limited time?”
Conclusion
AI tools like ChatGPT and Google’s Gemini are revolutionizing the way businesses generate SMS marketing ideas. By leveraging these technologies, you can create personalized, compelling, and compliant SMS messages that resonate with your audience and drive results. As AI continues to advance, its role in digital marketing will only become more significant, making it an indispensable tool for any marketer looking to stay ahead of the curve.
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