Mr. Varshneya’s roles at Philips included CEO of Philips Software Center, VP of Product Strategy, Engineering and Operations and SVP of Technology, Product Development and Strategy. He has also led numerous technology start-ups and is actively involved in government contracting with leading systems integrators.
CEO Wais Asefi stated: “Mr. Varshneya’s believes in the Textmunication technology blueprint and has explained, in-depth where he sees the mobile marketing sector evolving and how Textmunication will play a major role.”
Rajeev Varshneya, Technical Advisor to Textmunication Stated:
“Textmunication is at the heart of social interaction and modern means of business communication. The amount of digital communication we will do, in private and in business, is likely to exponentially grow based on text messaging – far surpassing any other mechanism (calls, emails etc.). This is a sweet spot that has incredible future business potential. Textmunication was a pioneer of text messaging campaigns before market acceptance. I’m pleased to see the evolution of Textmunication’s technology and vision for scaling mobile marketing to the masses.
The Textmunication SMS platform will undergo very rapid changes in the short and mid-term. It will become ubiquitous in the way it’s incorporated into existing corporate solutions for businesses as a white label option and, at the same time, organizations wanting to keep IT out of their areas of expertise will use subscription to the platform like never before. To achieve this, the Textmunication platform will move to a true multi-tenancy model in which businesses benefit from the existing domain knowledge Textmunication has access to and achieve a fast time to market and money. Others will benefit from the exceptionally intuitive user experience the next generation platform will achieve along with mobile device access and ‘anywhere, anytime access and communication’ paradigm.
Textmunication will also work with businesses to harness additional value from the data they have in the system for business optimization and business expansion. The platform is not just about text messaging, it is about business maximization by super-fast reach to the clients and engaging them in an enticing manner. Textmunication expects to be a “partner of choice” based on its technology roadmap and solution offering. Current and future partnerships will appreciate our new software platform bringing both new functionality and scalability.
I joined Textmunication because I believe in its vision for developing leading SMS technology in a rapidly growing sector. Textmunication is positioned to be the SMS leader through innovation and collaboration with its partners and vast network. Hiring top-notch architects and developers was a huge step for the company and will elevate Textmunication with a state-of-the-art software platform capable of serving thousands of clients and millions of end-users. I have been associated with companies similar to Textmunication’s growth path and truly believe this company is positioned to do great things.
I am excited about this journey.”
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About Textmunication Holdings, Inc.
Textmunication is an online mobile marketing platform service provider that helps health clubs, martial arts studios, salons and healthcare firms communicate with their members by allowing them to build loyalty, engage member retention, and create new business through a non-intrusive, value added medium. Textmunication connects members to the content they desire through any mobile device for health clubs and salon events, as well as promotions. Clients can send the most up-to-date offers, discounts, member alerts, events, PT schedules, or any other personalized campaign. www.textmunication.com
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Safe Harbor Provision:
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Textmunication Holdings’ current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Textmunication Holdings’ filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and any document referred to in this press release.
Contact:
Wais Asefi,
Textmunication
(800) 677-7003
wais@textmunication.com
To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/textmunication-holdings-inc-appoints-former-philips-electronics-c-level-executive-as-technical-advisor-300438743.html
